One of My Peers Is Dominating; How Do I Compete?

While your competitors may be spending more than you on marketing, you can still nurture deeper connections with your customers to outdo them. It may mean improving your online or in-person customer service, or it may mean taking advantage of email, content marketing, social media, PR, or other community building. Instead of lowering your prices, consider how you can offer unique products, host fun events, and connect on a personal level.

These posts should help spark some inspiration to connect with your gym junkies, drinkers, or nerds.