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Marketing Strategy And Setup For Your Awesome New Business
Ahh! So excited for you and your new venture! We need more of what you’re creating so we’re ecstatic to help you get started.
Building something fun like a brewery, fitness studio, or independent bookstore can bring so much joy to your life, but sometimes marketing can be overwhelming. You need a marketing plan, website, social media handles, and email marketing program, plus maybe store signage, PR, and maybe a launch event. This alone could be a full-time job, and you’ve got a business to run!
We can take some items off your to-do list and deliver a strategic marketing plan and ready-to-discover online presence by your launch.
The Delivery
Strategy & Plan
Every business must start with a strategic marketing plan, or else you're either throwing mud at the wall or relying on "hope marketing" that people may find you.
Email Marketing
Account and list setup, email templates that could include copy and designs, and automation recommendations.
Website & Directories
Wireframes, copywriting, visual development, build, and launch, plus setup of Google Business Profile and other directory listings
Social Media
Editorial calendar planning, copywriting, visual recommendations, and profile infrastructure setup
Step By Step (Our Process)
We like to keep the process simple. You can read a little bit more about how we’ll work together on our blog, but in short, we’ll have a kick off meeting, you’ll brain dump on us, and we’ll get started.
We’ll start by developing a comprehensive strategy, then we’ll get going on all of the infrastructure to set you up for success.
This will be a collaborative process as we share drafts and make tweaks based on your feedback. Once we’re all happy with your sparkly new marketing tools, we’ll hit publish, measure the results, and then celebrate!
We do typically require you already have a logo and some idea of brand colors and fonts for us to build for ya. We’re happy to make recommendations for incredible designers if you still need these puzzle pieces.
While we view marketing as an ongoing project, we understand that sometimes, you just need help getting set up. We’re happy to build it for you and then teach you how to use the tools so you can make updates yourself, or we can set up an ongoing support subscription so you can focus on growing your business in other ways.
Obviously, depending on the extent of your setup needs the timing will vary. Typically, these types of programs take 12-16 weeks.
We like to keep the process simple. You can read a little bit more about how we’ll work together on our blog.
We’ll start by developing a comprehensive strategy, then we’ll get going on all of the infrastructure to set you up for success.
This will be a collaborative process as we share drafts and make tweaks based on your feedback. Once we’re all happy with your sparkly new marketing tools, we’ll hit publish, measure the results, and then celebrate!
We do typically require you already have a logo and some idea of brand colors and fonts for us to build for ya. We’re happy to make recommendations for incredible designers if you still need these puzzle pieces.
While we view marketing as an ongoing project, we understand that sometimes, you just need help getting set up. We’re happy to build it for you and then teach you how to use the tools so you can make updates yourself, or we can set up an ongoing support subscription so you can focus on growing your business in other ways.
Typically, these types of programs take 12-16 weeks.
On The Fence?
If this isn’t exactly what you are looking for, we also offer individual services on both a project and ongoing monthly retainer basis.
A strategic plan is crucial for the success of all the below tactics because it helps you incorporate them properly into your overall marketing efforts and gives you direction so you're never just throwing mud at the wall.
Is Mailchimp, ConvertKit, ConstantContact, Flodesk, or Hubspot giving you a headache when you need to send an email each week? We can write, design, and build any templates or one-off emails you need. We especially love the automated ones where you can set it and forget it for six months.
Not all iterations of WordPress or Squarespace are intuitive for the average small business owner. Why do they have to make everything so dang confusing?! We can help make sure your website is functioning as intended, make content updates, improve your SEO, and even manage your Google Business Profile and other directory listings.
If only there was a magic wand that helped us grow for free overnight. Sometimes the fastest way to find your fandom is to invest a little bit into paid digital advertising. That could mean paid search, display, native, social, or even traditional advertising.
Never again think to yourself "I have no idea what to post today!" With a detailed editorial calendar from us, all you have to do it take the photo or video we prescribe and hit post.
Ready Freddie?
Let’s hope by the time you get to the very bottom of this page …
… you’re already swooning over our sparkling personality and we don’t need to sell you on our 25 years of combined expertise in marketing. And that paying us for this infrastructure is way cheaper than a full-time CMO or marketing leader. And that we’re going to have so much fun working together. And that your brain power combined with our brain power will help make this your best year yet!
This work is so much fun for us, especially if you’re a fun business like a winery, coffee company, or travel planner. If offloading this marketing work sounds amazing to you, let’s have a conversation about what you need.
If you’re comfortable, when you reach out for your initial meet and greet, do mention the things that make your business special like if it’s woman-owned, queer-owned, POC-owned, disabled-owned, etc. We may be able to offer a small discount because we fully believe that businesses like yours have had less access to resources and support in the past, and we have some catching up to do to bring equity and justice to our business communities.