New Business Marketing Package

Marketing Strategy And Setup For Your Awesome New Business

Ahh! So excited for you and your new venture! We need more of what you’re creating so we’re ecstatic to help you get started.

Building something fun like a brewery, fitness studio, or independent bookstore can bring so much joy to your life, but sometimes marketing can be overwhelming. You need a marketing plan, website, social media handles, and email marketing program, plus maybe store signage, PR, and maybe a launch event. This alone could be a full-time job, and you’ve got a business to run!

We can take some items off your to-do list and deliver a strategic marketing plan and ready-to-discover online presence by your launch.

Help Me Meet Customers
A woman i. a colorful sweater stands at a wheel in an art studio

What Can Be Included In Your New Business Marketing Package?

Marketing Strategy & Plan

Every new business should start with a strategic marketing plan, or else you're either throwing mud at the wall or relying on "hope marketing" that people may find you.​

Email Marketing Setup

Account and list setup, email templates that could include copy and designs, and a starter automation. 

Website Design & Google Business Profile Setup

Wireframes, copywriting, visual development, build, and launch, plus setup of Google Business Profile. 

Social Media Setup

Profile setup for our recommended platforms, plus a 1 month editorial calendar of post captions and visual recommendations to make sure your first month of posts follow your strategy and are easy for you. 

Paid Ads Campaign

A month of either Google PPC ads, or Meta ads to help drive immediate traffic to your business, or accomplish some other goal like boost event signs ups or social media followers. 

Other Marketing Recommendations For Launch

Maybe it's an influencer program, or traditional ads and signage, or media outreach. We can provide our recommendations for other tactics that can help your business make a splash, and expert consultation to help you execute them. 

Business Startup Marketing Package Examples

Below are examples of a marketing package to help launch your new business, in a “Good, Better, Best” format. Good is the most budget-friendly and provides an immediate foundation, while Better and Best increase the number of digital marketing tactics that you can employ upon start-up. These are examples of one-time projects, but if you’d like to spread out this type of marketing support over a monthly retainer, we can build out a plan for that too. 

Good (Most budget-friendly)

A professional online presence at your business launch that immediately makes an impact + a strategic plan to guide the rest of your marketing efforts for the year.
$ 12,000 One Time
  • Audit of all existing marketing tactics
  • Insights Advantage Report
  • 12-month marketing strategy
  • Trello Board marketing plan - includes 12 months of tasks, prioritized, to achieve your goals through the strategy
  • Sitemap, wireframes & moodboard for up to 5 website pages
  • Build, write copy, source images
  • Milestone reviews & up to 2 revisions
  • Website launch & training
  • Google Analytics, Google Search Console, and Google Business Profile setup

Better

Everything in the Good Plan, plus a starter email and social media marketing program to begin building relationships with your customers and prospects.
$ 14,000 One Time
  • Everything in the Good Plan PLUS
  • Editorial strategy for 2 emails per month
  • 1 automation setup to save time on a regular email task
  • 2 email templates for you to use with the editorial calendar
  • List personalization framework
  • Profile setup for social media platforms recommended in the strategy
  • 1 month editorial calendar of post captions and visual recommendations for those platforms.

Best (Most full-service)

Everything in the Good & Better Plan, plus one month of paid ads and recommendations for other value-add marketing tactics to drive immediate traffic and awareness for your new business.
$ 16,000 One Time
  • Everything in the Good & Better Plan PLUS
  • 1 month of either Google Ads or Meta Ads, based on strategy to meet a specific goal (ad spend is separate from this project fee)
  • Other recommendations for marketing tactics to support your launch and consultative support to see those tactics through.
View More Package & Pricing Examples

Frequently Asked Questions About Marketing Packages For New Businesses

What is included in your new business marketing Package?

The New Business Marketing Package is designed to give you a ready-to-go marketing setup that helps you launch your business. The deliverables will depend on what marketing tactics you already have in place. We view the Insights Advantage Report and strategic marketing plan as the first steps in this process, as they inform all of your other marketing activities, but beyond that, we can deliver things like a website, email marketing or social media marketing setup, paid ads campaigns, and other launch ideas.

Do I really need all this marketing setup to start my business?

We totally get it–thinking of all the marketing steps that come with launching a new business can be overwhelming. However, we’re huge proponents of the necessary thoughtful planning that marketing requires to set your business up for the most success. Starting with a clear strategy will ensure all of your marketing efforts look intentional to your prospective customers, helping you build credibility and find customers more quickly.

Do you just do the planning and strategy for me, or will you actually set things up?

We want our new business marketing package to feel all-inclusive, so we do all the initial setup for you in addition to the planning and strategy. This could mean building your website, setting up all of your email marketing and social media for the first month, or a paid ads campaign for launch to name a few ideas. After those initial campaigns, we’re also happy to talk to you about a monthly retainer to continue executing these marketing tasks if your plate feels a little too full with other areas of your business.

What happens after my new business marketing launch package is completed?

Once they have a strong marketing foundation established through their marketing launch package, many of our clients choose to continue with a monthly retainer to help them execute the marketing tasks that will grow their business. Having a marketing partner to take these tasks off their plate can help continue the momentum created from the new business launch.

On The Fence?

If this isn’t exactly what you’re looking for, explore our other digital marketing services that we can support your business with. We can work together on a per-project basis or through a monthly retainer partnership. 

Strategic Marketing Planning

A strategic plan is crucial for the success of all the below tactics because it helps you incorporate them properly into your overall marketing efforts and gives you direction so you’re never just throwing mud at the wall. 

Start With A Strategic Marketing Plan

Email Marketing

Is Mailchimp, ConvertKit, ConstantContact, Flodesk, or Hubspot giving you a headache when you need to send an email each week? We can write, design, and build any templates or one-off emails you need. We especially love the automated ones where you can set it and forget it for six months.

Launch My Email Marketing Campaigns

Website Design & Management

Not all iterations of WordPress or Squarespace are intuitive for the average small business owner. Why do they have to make everything so dang confusing?! We can help make sure your website is functioning as intended, make content updates, improve your SEO, and even manage your Google Business Profile and other directory listings.

Take Website Management Off My Plate

Google PPC Management

If only there was a magic wand that helped us grow for free overnight. Sometimes the fastest way to find your fandom is to invest a little bit into paid digital advertising. That could mean paid search, display, native, social, or even traditional advertising.

Manage My Google PPC Ads

Social Media Marketing

Never again think to yourself “I have no idea what to post today!” With a detailed editorial calendar from us, all you have to do it take the photo or video we prescribe and hit post.

Solve My Social Media

Ready Freddie?

Let’s hope by the time you get to the very bottom of this page …

… you’re already swooning over our sparkling personality and we don’t need to sell you on our 25 years of combined expertise in marketing. And that paying us for this infrastructure is way cheaper than a full-time CMO or marketing leader. And that we’re going to have so much fun working together. And that your brain power combined with our brain power will help make this your best year yet!

This work is so much fun for us, especially if you’re a fun business like a winery, coffee company, or travel planner. If offloading this marketing work sounds amazing to you, let’s have a conversation about what you need.

Book A Meeting

If you’re comfortable, when you reach out for your initial meet and greet, do mention the things that make your business special like if it’s woman-owned, queer-owned, POC-owned, disabled-owned, etc. We may be able to offer a small discount because we fully believe that businesses like yours have had less access to resources and support in the past, and we have some catching up to do to bring equity and justice to our business communities.