Email Marketing Services In Columbus, Ohio
Connecting With Customers One Inbox At A Time
Does email communication with your customers always end up at the bottom of your to-do list? Whether that’s because you dislike writing, feel lost in your email software, or just have a million other things that feel more important, our team can help you get it done.
But more than simply done, we’ll help you deliver compelling content and pretty designs so you can foster positive relationships with your customers.
What Makes An Awesome Email Marketing Program?
From our side, we break the work into the chunks of planning and writing, designing and building, and sending and measuring. The planning and writing includes analysis of your audience and competitors, an editorial calendar, writing the emails, and directing the visuals. Designing and building is creating the actual email, whether it’s a one-off template or an elaborate automation we’re building. Finally, the sending and measuring is more than just hitting the send button: it’s all about organizing your list through segments, groups, and tags, making sure we’re practicing good list hygiene, and reporting on what’s going well and what we should improve.
Those are the behind-the-scenes steps, and here are some ideas for emails we could add to your program:
Email Newsletters
Whether it's weekly, monthly, quarterly, or as-needed, a formal email newsletter program and sign-up list is one of the easiest way to build relationships with customers and drive repeat business.Welcome Automations
Don't leave people with questions when they sign up for your email list. Respond immediately, and in a set-it-and-forget way using automations like a welcome email series.Promotional/Sales Emails
Probably what you imagine the most when it comes to email marketing, but that doesn't make them any less valuable as part of a larger program. You just don't want to ONLY send your customers sales emails, that's no way to build a relationship.Product Recommendations
One of the best attributes of email marketing software is the ability to segment your audience to send personalized product recommendations.Transactional Emails
Never leave your customers asking if their order went through, or when they can expect their item(s) with a proper cadence of transactional emails tied to their purchase.
Review Requests
When customers have a positive experience with your business, it's a great habit to form to ask for a review. Emails make this process easy.And Others
Hosting events? Got an important announcement to share? Want to send customers a coupon on their birthdays? These are just a few more examples of emails that can be a part of your program.Testimonials That Make Us Blush
Maggie Simcic
Owner, GRIND Fitness - Columbus, Ohio
Email Marketing Retainer Package Examples
Below are examples in a “Good, Better, Best” format of what a monthly email marketing retainer could look like for your business. The Good package is the most budget-friendly, while the Best is the most full-service. If you’re only looking for a short-term email project, we can happily help with that too.
Good (Most Budget Friendly)
Monthly newsletters-
Editorial strategy
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Build, write, and send 1 newsletter per month
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Measurement and reporting
Better
2 monthly emails, automation building & management, quarterly list hygiene emails-
Editorial strategy
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Build, write, and send 2 emails per month
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Monthly work on automations
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Quarterly list hygiene email (do you still want to hear from us?)
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Measurement and reporting
Best (Most Full-Service)
4 monthly emails, automation building & management, comprehensive list management for personalization, quarterly list hygiene emails-
Editorial strategy
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Build, write, and send 4 emails per month
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Monthly work on automations
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Comprehensive list management for personalization within the 4 monthly sends
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Measurement and reporting
Frequently Asked Questions About Email Marketing
On The Fence? (Other services)
If this isn’t exactly what you’re looking for, explore our other digital marketing services that we can support your business with, either on a per-project basis or a monthly retainer partnership.
Strategic Marketing Planning
A strategic plan is crucial for the success of all the below tactics because it helps you incorporate them properly into your overall marketing efforts and gives you direction so you’re never just throwing mud at the wall.
Website Design & Management
Not all iterations of WordPress or Squarespace are intuitive for the average small business owner. Why do they have to make everything so dang confusing?! We can help make sure your website is functioning as intended, make content updates, improve your SEO, and even manage your Google Business Profile and other directory listings.
Google PPC Management
If only there was a magic wand that helped us grow for free overnight. Sometimes the fastest way to find your fandom is to invest a little bit into paid digital advertising. That could mean paid search, display, native, social, or even traditional advertising.
Never again think to yourself “I have no idea what to post today!” With a detailed editorial calendar from us, all you have to do it take the photo or video we prescribe and hit post.
New Business Marketing Package
You have this brilliant business idea, but then you had the overwhelming realization that you now need to get people to buy your thing. That likely requires a marketing plan, website, email marketing, and social media. We can get you all set up with everything you need to build an incredible community of raving fans.
Ready, Freddie?
Let’s hope by the time you get to the very bottom of this page …
… you’re already swooning over our sparkling personality and we don’t need to sell you on our 25 years of combined expertise in marketing. And that paying us for this infrastructure is way cheaper than a full-time CMO or marketing leader. And that we’re going to have so much fun working together. And that our brain power combined with your brain power will make this your best year yet.
This work is so much fun for us, especially if you’re a distillery, game store, or fitness studio. If offloading this marketing work sounds amazing to you, let’s have a conversation about what you need.
If you’re comfortable, when you reach out for your initial meet and greet, do mention the things that make your business special like if it’s woman-owned, queer-owned, POC-owned, disabled-owned, etc. We may be able to offer a small discount because we fully believe that businesses like yours have had less access to resources and support in the past, and we have some catching up to do to bring equity and justice to our business communities.
Social Media Marketing