Google Business Profile Guide

Description

Use this guide if you’re starting an initiative to get your business found online. Your Google Business Profile should be an early step taken to establish your online presence, immediately before or after your website, especially if you have a brick and mortar storefront. In the guide, we explain what each of the sections of your Google Business Profile mean, how to fill them in, and how they help your business in terms of search engine results pages (SERPs). 

We Explain:

• Why your Google Business Profile is important
• Step-by-step instructions with screenshots of how to set up your Google Business Profile
• Tips for maintaining and optimizing your profile for SERP success
• Some additional facts that underscore the importance of your Google Business Profile

From The Guide:

• A little more than 92% of online searches begin with Google 
• On Categories, Products, and Services in your GBP: The categories and subcategories you choose hugely impact your SERP ranking, and even what services you can list. So it’s important to choose wisely and be thorough when you are initially setting up your profile so you can entice absolutely everyone looking for you and your offerings.
• On the GBP Post Section: We recommend posting to your GBP about once a week so it will be seen by the most eyeballs, and because posting more frequently may bury important content. In addition, Google gives some specific parameters for photo quality in an effort to make sure your photos are presented in the best way.
• On the benefits of a GBP: Besides letting your customers know your hours of operation and photos of your business, your GBP can help with relevance and authority—two really important attributes that tell Google to show your business high up on the SERP.

The information in this guide is current as of 2024.

File Specs:

File Type: PDF available immediately and emailed to you for review later

File Size: 7.4 MB

Pages: 19

Fine Print:

You are welcome to share these goodies with your team, but we hope you’ll keep it within your organization and not share the documents widely. Be cool. If you really love it and want to share, you can write a review, post on social media, or just send someone a link to our shop.

Alternatively, if you aren’t happy with it, we’re bummed, but we aren’t able to offer refunds. It’s like going to a movie; we hope it’s good, but after you’ve seen it, you can’t exactly get your money back. If you don’t love what we’ve created, please do reach out and let us know so we can make this product better for other business owners.