SEO and Keyword Research Guide

Description

This guide is perfect for you if you have heard the term SEO thrown around and know you probably need to understand it a little better and do something related to it for your business. If you have no idea where to start and Googling it feels overwhelming and the results make no sense and are too technical or advanced, we’ve compiled a simple introduction in plain English with a step-by-step walkthrough of what small and big things you can do to increase your business’s findability.

We explain: Why SEO is important | How it can help with customer retention | What results you can expect | Parts of a search engine results page (SERP) | Parts of a webpage as they relate to SEO | How to find relevant, productive keywords to focus on | Tools to make it easier | How to incorporate SEO work into your ongoing marketing strategy | Outdated myths and updated facts | Technical upgrades you can make once you’ve mastered the basics

And so much more.

From the guide:

• On the importance of SEO: If you write an amazing piece but don’t do any SEO work on it, no one will ever find it and it will just exist out there in the ether all alone! Also sad!
• On meta descriptions: This is a sneaky lil dude. It lives nowhere visible on your webpage and visitors can’t see it, so it’s often forgotten about. If you don’t manually update it, Google will likely pull the first sentence or two of copy into this section. Which depending on how you set up that first paragraph, maybe not be what you want displayed here. 
• On keyword volume: In the above example, we searched for board game cafe and found quite a few results over 1,000. If we edit that keyword phrase to be board game cafe in Phoenix Arizona, that number decreases quite a bit. But perhaps that’s okay if your board game cafe is located in PHX because you know those people using that keyword phrase are better customers for you.
• On measurement: Measuring SEO can be a little bit nebulous as it’s constantly changing over time (your competitors are also trying to improve their rankings at the same time), and every user sees different results based on their search history, location and demographics. E.g. Someone who watches the Chicago Cubs all the time will likely see Louisville Sluggers instead of an animal sanctuary when they search for bats.

The information in this guide is current as of 2024.

File Specs:

File Type: PDF available immediately and emailed to you for review later

File Size: 8.5 MB

Pages: 23

Fine Print:

You are welcome to share these goodies with your team, but we hope you’ll keep it within your organization and not share the documents widely. Be cool. If you really love it and want to share, you can write a review, post on social media, or just send someone a link to our shop.

Alternatively, if you aren’t happy with it, we’re bummed, but we aren’t able to offer refunds. It’s like going to a movie; we hope it’s good, but after you’ve seen it, you can’t exactly get your money back. If you don’t love what we’ve created, please do reach out and let us know so we can make this product better for other business owners.