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Digital Marketing Strategy Services

Success Starts With A Strategic Marketing Plan

As the saying goes, if you fail to plan, then you plan to fail. We can help you build a step-by-step marketing plan you need to guide your small business, with the smart strategy to back it up.

Some projects need a general monthly agenda, while others need a daily task list with regular check-ins for accountability; we can help you stay on top of everything you need to do to accomplish your big growth goals.

What's our differentiator?

Your marketing strategy and plan will always include a section about creating raving, loyal fans through customer retention marketing tactics so you can increase your customer lifetime value. Don’t waste your marketing dollars with a leaky bucket that lets customers slip through the cracks.

Let's Get Started On A Marketing Strategy & Plan

Marketing Strategy

Your marketing strategy helps navigate long-term growth, differentiate you from competitors, and understand your market and your position in it. This usually includes an audit of your current efforts, establishing big goals, lots of industry and peer research, and customer and prospect analysis.

Marketing Plan

Marketing plans take all of that strategy and turn it into action to reduce overwhelm and wasted time. You'll get a calendar of deadlines and tasks you need to complete each week in a structured roadmap for up to a year. It really takes all of the pie in the sky dreams and turn it into a weekly to-do list to make your business growth a reality.

Investment Options For Every Marketing Budget

We can create a comprehensive strategic plan that spans your website, email, social media, and paid ads. This type of relationship typically starts around $8,500. Or we can just dial in on a single or smaller number of tactics and develop a strategy around that. View examples of our packages and more details on pricing.

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A Plan Is Great, But Who's Gonna Get It All Done?

Having a solid strategic marketing plan is a great foundational step to achieving your business growth goals, but if you or your team don’t have the time to execute or energy to learn how to do it, then the plan is just going to sit in a drawer and gather dust. We’re happy to take the execution of these regular marketing tasks off your plate, and provide you with important measurement and reporting along the way to make sure we’re on track to achieving your goals. That way, you can focus on other aspects of your business.

Email Marketing

Is Mailchimp, ConvertKit, ConstantContact, Flodesk, or Hubspot giving you a headache when you need to send an email each week? We can write, design, and build any templates or one-off emails you need. We especially love the automated ones where you can set it and forget it for six months.

We Got You

Website Design & Management

Not all iterations of WordPress or Squarespace are intuitive for the average small business owner. Why do they have to make everything so dang confusing?! We can help make sure your website is functioning as intended, make content updates, improve your SEO, and even manage your Google Business Profile and other directory listings.

Yes, Please

Google PPC Management

If only there was a magic wand that helped us grow for free overnight. Sometimes the fastest way to find your fandom is to invest a little bit into paid digital advertising. That could mean paid search, display, native, social, or even traditional advertising.

Help Me Pay To Play

Social Media Marketing

Never again think to yourself “I have no idea what to post today!” With a detailed editorial calendar from us, all you have to do it take the photo or video we prescribe and hit post.

Solve My Social Media

New Business Marketing Package

You have this brilliant business idea, but then you had the overwhelming realization that you now need to get people to buy your thing. That likely requires a marketing plan, website, email marketing, and social media. We can get you all set up with everything you need to build an incredible community of raving fans.

Launch Me to the Moon!

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Frequently Asked Questions About Strategic Marketing Plans

What is a digital marketing strategy and plan, and why does my business need one?

A digital marketing strategy clearly defines who you’re targeting, how you’ll reach them online, what channels to prioritize, and how success will be measured against your business goals. The marketing plan is the second half of the equation and it provides a prioritized roadmap of the steps it takes to enact the strategy. Without a strategy, businesses often waste time and money on disconnected tactics that don’t support long-term growth.

How are your digital marketing strategy services different from your other ongoing retainer services for execution?

We see the digital marketing strategy as the first big project that sets the stage for successful ongoing execution. It defines what to do and why, while ongoing marketing retainer services focus on actually executing the plan. Strategy comes first and guides decisions around tactics like social media, email marketing, SEO, or paid ads so that our execution is intentional and results-driven.

What does a digital marketing strategy and plan usually include?

A digital marketing strategy typically includes industry and audience research, competitive analysis, channel recommendations, budget priorities, and how we're going to define and measure success. Then, for the plan we like to use the tool Trello to create a prioritized roadmap of tasks over the next 12 months that will help us, or help your team execute the plan.

How long does it take to see results from a digital marketing strategy?

Your digital marketing strategy itself can be developed in as little as a few weeks, but results depend on how much time your team, or Pastimes has to spend on execution in a monthly retainer. The more time we can dedicate to the plan, the faster we can see results. It will vary by tactic of course. Some tactics like paid ads may show success in as little as 30–60 days, while longer-term sustainable growth tactics like SEO and email marketing often compound over several months as the strategy is consistently implemented.

Is a digital marketing strategy worth it for small or mid-sized businesses?

Absolutely! A digital marketing strategy and plan is especially valuable for small and mid-sized businesses because it helps you or your busy team prioritize limited time and budget. A clear strategy reduces guessing, stops wasted spend, and ensures marketing efforts are focused on activities that achieve your business goals.