Social Media Marketing In Columbus, Ohio

Build Your Community Online To Grow Your Business Offline

Social media is an ever-evolving must-do for small businesses. You never signed up to be a content creator, but here you are recording video and designing graphics. Besides the mountain of work it takes to just show up, you don’t even know if it’s making a difference to your goals. We can help you build a social media strategy that aligns with your big goals, then build the plan and editorial calendar to simplify the lift for you.

Schedule A Call To Get Smarter On Social

Social Media Requires Personality And A Plan

From our side, we break the work into the chunks of planning and writing, designing and scheduling, and monitoring and measuring.

The planning and writing includes analysis of your audience and competitors, an editorial calendar, writing the captions, and directing the visuals. The editorial calendar is our holy grail, a detailed game plan of topics, formats, captions, hashtags, and visual recommendations based on the frequency we recommend for your business. All you need to do is take the video or photos.

Designing and scheduling is creating the actual content, whether it’s an exciting reel or a graphic for an upcoming promotion.

Finally, the monitoring and measuring is more than just posting to each platform. It’s engaging with your audience through comments, DMs, and sharing user-generated content, so that you’re not just talking “at” people, you’re sharing with them. Thorough reporting on what went well, we can optimize so next time we can build your community more efficiently.

Profile Setup & Optimization

In the age of social media as search engines, it's important your profiles are set-up and optimized in a way that makes it easy for people to discover you.

Content Planning With Editorial Calendars

Take away the panic of "What am I going to post today?" with an editorial calendar that's planned 2 weeks to 30 days in advance, including captions and visual cues.

Designing And Posting

Need a nearly full-service option? With the help of your provided photos and video clips, we can design your posts and schedule them as well.

Social Media Advertising Campaigns

Once you have an established organic social media presence with routine postings, we can layer on advertising campaigns that drive traffic to your website, event sign-ups, or even sales straight from the platform.

Measurement & Optimization

There's no sense in doing all this posting and advertising without measuring whether or not your efforts are marching you closing to your business goals. We can help you measure and make optimizations along the way.

Social Media Marketing Package Examples

Below are examples of monthly social media marketing retainers, in a “Good, Better, Best” format. Good is the most budget-friendly, while Better and Best increase posts to prioritize growth, and take more off your plate in terms of capturing content. Of course, if you’d like help with a one-time social media marketing campaign, including ads, we can help with that too. 

Good (Most budget-friendly)

Instagram maintenance + shared to Facebook
$ 350 Monthly
  • 2 search-optimized posts or reels per week + shared to stories
  • Editorial calendar with captions for 2 posts or reels per week + shared to stories
  • List of recommendations for photos or videos (you create and upload your own)

Better

Instagram + shared to Facebook posts for growth with design and scheduling
$ 1450 Monthly
  • 4 search-optimized posts or reels per week + shared to stories
  • Editorial calendar with captions for 4 posts or reels per week + shared to stories
  • List of requests for photos and video clips provided by client
  • Design and posting of photos, graphics, and reels
  • Reporting + measurement

Best (Most full-service)

Instagram + shared to Facebook posts for growth + design and scheduling + content shoot + community management
$ 2150 Monthly
  • 4 search-optimized posts or reels per week + shared to stories
  • Editorial calendar with captions for 4 posts or reels per week + shared to stories
  • 1 hr monthly content shoot for photo and video needs
  • Design and posting of photos, graphics, and reels
  • Profile management including re-sharing tagged posts, managing links in bios and highlights
  • Reporting + measurement
View More Package & Pricing Examples

Frequently Asked Questions About Social Media Marketing

I know that my business should be on social media, but what platforms should I choose?

Hear us loud and clear: your business does not NOT need to be on every single social platform. Which ones you do participate in depends on one simple thing: where does your audience hang out?

What areas of social media marketing do you do for clients?

We can create organic social media editorial calendars and schedule posts so it's less for you to manage. We can also do social media ad campaigns.

What results should I expect from social media marketing?

Results are highly dependent on your business goals, but common results that we're aiming for are local brand awareness, increased audience engagement, website visits and conversions, or even conversions from the posts themselves if applicable.

How do social media editorial calendars work?

We create editorial calendars, often 30 days at a time, based off content pillars that are important to your business goals. We'll plan the posts (usually 2-4 posts per week), write the captions, then ask you to help provide the photos and video clips from your day-to-day. Then, we can also schedule your posts so they're ready to go.

Do you reply to comments and messages for me?

We think that it's a better experience for your followers if you as the business owner are responding to comments and messages, as you'll have quicker, better answers to questions.

How much time can I save if you manage my social media for me?

We aim to reduce your time spent on your social media marketing by at least 80%. All we ask of you is to review the calendars once per month, take photos and videos as you go about your day, and respond to your customers when they comment or message.

On The Fence? (Other services)

If this isn’t exactly what you’re looking for, explore our other digital marketing services that we can support your business with. We can work together on a per-project basis or through a monthly retainer partnership. 

Strategic Marketing Planning

A strategic plan is crucial for the success of all the below tactics because it helps you incorporate them properly into your overall marketing efforts and gives you direction so you’re never just throwing mud at the wall. 

Start With A Plan

Website Design & Management

Not all iterations of WordPress or Squarespace are intuitive for the average small business owner. Why do they have to make everything so dang confusing?! We can help make sure your website is functioning as intended, make content updates, improve your SEO, and even manage your Google Business Profile and other directory listings.

Yes, Please

Google PPC Management

If only there was a magic wand that helped us grow for free overnight. Sometimes the fastest way to find your fandom is to invest a little bit into paid digital advertising. That could mean paid search, display, native, social, or even traditional advertising.

Help Me Pay To Play

Email Marketing

Is Mailchimp, ConvertKit, ConstantContact, Flodesk, or Hubspot giving you a headache when you need to send an email each week? We can write, design, and build any templates or one-off emails you need. We especially love the automated ones where you can set it and forget it for six months.

We Got You

New Business Marketing Package

You have this brilliant business idea, but then you had the overwhelming realization that you now need to get people to buy your thing. That likely requires a marketing plan, website, email marketing, and social media. We can get you all set up with everything you need to build an incredible community of raving fans.

Launch Me to the Moon!

Ready Freddie?

Let’s hope by the time you get to the very bottom of this page …

… you’re already swooning over our sparkling personality and we don’t need to sell you on our 25 years of combined expertise in marketing. And that paying us for this infrastructure is way cheaper than a full-time CMO or marketing leader. And that we’re going to have so much fun working together. And that our brain power combined with your brain power will help make this your best year yet. 

This work is so much fun for us, especially if you’re a winery, comic book store, or dance studio. If offloading this marketing work sounds amazing to you, let’s have a conversation about what you need.

Book A Meeting

If you’re comfortable, when you reach out for your initial meet and greet, do mention the things that make your business special like if it’s woman-owned, queer-owned, POC-owned, disabled-owned, etc. We may be able to offer a small discount because we fully believe that businesses like yours have had less access to resources and support in the past, and we have some catching up to do to bring equity and justice to our business communities.