After having worked for small and large businesses in a wide range of industries for the last 14 years, we’ve come to the conclusion that engaged, repeat customers are the secret sauce, and businesses who want to focus on those folks gain the leg up. Some businesses are naturally a better fit for this strategy than others, which brings us to our next point:

What Is A “Fun Or Hobby-Related” Business?

When we say “fun or hobby-related business” we mean businesses that support their customers’ hobbies. We list lots of examples, but think about how you enjoy spending your time on your days off and what businesses support your enjoyment of that. Think your local comic book store, climbing gym, winery or even garden shop. 

Why Do We Love These Businesses?

We find enjoyment from other people’s enjoyment. Not in a people-pleasing way, but have you ever listened to someone talk about something you don’t know about and gotten so engulfed in it anyway simply because they love that thing so much? We have, often. Being innately curious and feeling joy when other people feel joy make this niche perfect for us.

These customers are excited about your products and services. They aren’t being convinced to buy something they don’t need; they are passionate about those pastimes and want to participate and purchase. No gross, manipulative marketing in sight.

And when it comes to converting customers into communities, bookstores, game bars, coffee shops, breweries, plant stores, travel agents, and gyms are perfect.

What Makes Us Experts In Hobby-Related Business Marketing?

We are your customers. While we of course appreciate our “rot days,” as Lindsey likes to call them, we love learning new things and trying unique activities. 

Jessica is obsessed with books and puzzles, barre and HIIT, board games and trivia, and all things sparkling wine and sour beer. Lindsey loves fantasy reads, breweries, wineries, baking, pop culture, and saving the bees and the butterflies. Plus, our partners have spent many, many hours talking about the lore of comics, video games, and car racing, and our moms love sewing, crafting, and gardening, so we’re pretty well covered on all things hobbies.

We can’t wait to help you build a community of customers who can’t wait to share how much fun they had at your business with their friends and family.